[ August 20, 2010 — Sarasota, Fla. ] New World Collaborative, a group of digital marketing professionals, has opened a new office at 1266 First St., Suite 5, in downtown Sarasota. This office will serve as an umbrella location for both the New World Collaborative and the three founders’ individual companies. The New World Collaborative formed in 2009 to provide comprehensive web development and internet strategies including SEO and social media marketing alongside digital public relations for clients, leveraging combined skills and educating the community on how to build their businesses without wasting money. Meet the founders:
Elizabeth Blair is president of Webjunkees, Inc., a company combining marketing strategy with award-winning creative to provide clients with not only a website, but a tool to save valuable company time while growing their business. Gabriel Marguglio is CEO of Destiny Technologies, which was founded in 2002 and focuses on website design, content management solutions and internet marketing. Finally, Gayle Williams is president of Vision PR & Marketing, a firm specializing in bridging the gap between traditional and digital PR/marketing for a diverse array of clients.
These three web and marketing professionals joined forces to combine their strong individual talents and achieve greater results for their clients as a result of truly working collaboratively on integrated digital and physical marketing and branding campaigns. Some of New World’s success stories include Sunshine from Darkness, Sarasota Ballet and Bach Elder Law. They will also continue to offer open-to-the-public seminars on best practices for SEO, digital PR and social media marketing.
New World Collaborative made their first splash in April of 2010 with the launch of their One-for-One Website Initiative. Inspired by eco-friendly TOMS Shoes, who donate a pair of shoes to a child in need for each pair they sell, New World made a commitment to build a free website for a not-for-profit organization for every website developed for a corporate client. The most recent website was built for grassroots organization Second Chance Last Opportunity and went live in June. As New World Collaborative continues to grow, new One-for-One websites are in the works.
The New World Collaborative invites you to stop into their new home and meet the team. Stay tuned for news about a fall open house in the courtyard of the new office as the weather begins to cool. The New World Collaborative will look forward to officially welcoming you to their space!
New World Collaborative Sarasota, 1266 First St., Suite 5, or newWworld.com
About New World Collaborative
Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of clients and the community at large is the highest order of business.  Using the most current, most effective and most efficient strategies in this new digital world, New World Collaborative offer clients cost efficiency in a team of senior experts in marketing, PR, web development, SEO and social media. Collectively, New World determines the most effective strategies based on each client’s budget and goals, not big overhead. Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way. Learn more at http://www.neWWWorld.com
New World Collaborative co-founders:
Elizabeth Blair, Webjunkees
Gabriel Marguglio, Destiny Technologies
Gayle Williams, Vision PR & Marketing

The Downtown Sarasota Alliance and New World Collaborative are hosting a free seminar on strategies to combine online/offline marketing and branding in the “new world” of digital PR. The Whole Foods Market Lifestyle Center (1451 1st Street) will host and provide coffee and light breakfast for the talk, starting at 8 a.m. on Fri., July 23.

 

The experts at New World Collaborative will share the latest and most effective techniques used by businesses to build brand awareness, overall visibility and action using tactics that are guided by well thought out strategy. “We are no longer in a world of ‘build it and they will come’,” explains New World founder and principal of Vision PR & Marketing Gayle Williams. “Small and large businesses alike must engage their audiences and build relationships by leveraging fully optimized website and strategic social media activity.”

Williams and New World co-founders Gabriel Marguglio of Destiny Technologies and Elizabeth Blair of Webjunkees will discuss SEO/SEM, digital PR, websites, social media marketing and more on Fri., July 23. This seminar is free for DSA members and $10 for non-members. Attendees are encouraged to RSVP to dsa@downtownsrq.com or call 366-7040.

Digital PR Seminar, 8-9:30 a.m., Fri., July 23, Whole Foods Market Lifestyle Center, 1451 1st Street, 366-7040 or newwworld.com, free for DSA members, $10 donation non-members.

Where: The Center for Arts and Humanity (SCOPE) 1226 North Tamiami Trail Sarasota, FL 34236 Driving Directions When: June 28, 2010 at 05:30 PM -to- June 28, 2010 at 07:30 PM Add to my calendar   Questions? Contact Mary Anne Bowie at 941.321.0424 or email mbowie@greenconnectionus.org   I look forward to seeing you at Paperless Promotions. Send one or more people from your business to absorb this amazing knowledge.           Mary Anne  Greetings! Green Connection US wants to help you harness the power of the Internet by building your brand through the use of websites, micro sites, social media marketing and more. Join us on Monday, June 28 at 5 p.m. for networking and light refreshments; program begins at 5:30. You will learn how to engage your audience and build relationships through paperless promotion. We are no longer in a world of "build it and they will come." Stay in front of your competition and be informed of all the Internet has to offer with SEO/SEM, Digital PR, Social Media Marketing and more. The experts at New World Collaborative will share the latest and most effective techniques used by small (and large) businesses to build brand awareness, overall visibility and ACTION from prospects and clients using tactics that are guided by a well thought out strategy.   Your Host: Mary Anne Bowie, Executive Director, Green Connection US New World Collaborative Speakers: Elizabeth Blair, Webjunkees Gabriel Marguglio, Destiny Technologies Gayle Williams, Vision PR & Marketing Veronica Pastore, Vision PR & Marketing Food and light refreshments will be provided. Everyone is invited. Click to Register Now! Price: $25

Are you still operating your business the "old school" way?
Are you unsure of how to use social media to your advantage and profit? Does your website need a facelift but you're afraid it'll cost an arm and a leg?
Well, its a NEW WORLD BABY!!
NEW WORLD COLLABORATIVE, that is!

Saturday, June 19th on WTMY 1280 AM radio, from 9-11 AM, the "Talking with Gloria" radio show will host the entire NEW WOLRD COLLABORATIVE team!
Not only will they address ways in which to improve your business but we'll be taking calls to answer YOUR specific questions, pertinent to your business needs.
AND........THEY ARE GIVING AWAY FREEBEES to the first 100 people.......who.........well.......... you'll just have to tune in Saturday to "Talking with Gloria" and find out what you can get for FREE!!

LIVE Online Streaming with Video at www.WTMY.com or tune to 1280 on your AM dial.

CALL 941-954-1280 to find out what you can get for FREE!

Click here to learn more.

Congratulations Second Chance Last Opportunity for Winning the competition and all 3 organizations for participating. You will all have a FREE new WEBSITE from NeWWWorld Collaborative - One for One Websites

Today was a red-letter day for New World Collaborative!  We launched our One for One Website Initiative with what we hope will be the first of many successful events in collaboration with TOMS Shoes and TOMS retailers.  Wendy Getchell of Lotus Boutique in downtown Sarasota had the same idea at the same time (great minds…) and together we hatched up this event to support the sale of TOMS Shoes and its Decorate Your Sole project  while at the same time we identified three small not-for-profits that needed a new website (or a FIRST website).  Supporters voted on line for their favorite and came to the store to vote as well, after buying and decorating their TOMS shoes.

 
The store was jammed with browsers, supporters,  TOMS Shoes staff and representatives of Every Child, Inc. , Mothers Helping Mothers and Second Chance Last Opportunity!  The video telling the TOMS story played all day and produced a few tears!  And many were moved to buy their FIRST pair of TOMS shoes!
 
By the end of the day we had talked with countless people about TOMS’  One for One business model  and how it inspired us to do the same with our business .  For every pair of shoes/corporate website, one child/small not-for-profit gets a free pair of shoes/website.  
 
The result?
 
Thirty five needy children will soon have a pair of shoes.  
The most votes – online and in-store – went to SECOND CHANCE LAST OPPORTUNITY!!  They will receive a free website, 3 months of SEO/Internet Marketing,  Social Media Training and PR support.

 
The runner-up – only ONE vote behind – was MOTHERS HELPING MOTHERS.  Their in-store presence was not as strong, but they made up for it with a last minute blitz of on-line votes.  We decided they deserved a website as well.  
And finally, with the strongest in-store voting but fewer votes on line,  EVERY CHILD, INC. was in third place.  Obviously we couldn’t have EVERY CHILD left behind without a website, so the New World Collaborative team decided to work on a website for them as well!!
 
It was a great day.

Destiny Technologies
Founding member of the New World Collaborative

Tell us about trends in your industry...

Many are challenged whether social media is a business booster or a waste of time.  Bottom line: expanding the conversation with key audiences and prospects raises your credibility and profile if done in a responsible manner.  Creative campaigns and sales messages can be effective, but real relationships are the goal of social media involvement. Whomever one works with it’s important that the process and message be cleverly defined and parameters set for managing it.
 
What feedback are you getting from clients about their advertising, marketing, and PR and their expectations?

The best foundation for marketing and PR is a website that supports and drives all efforts. We see a disturbing number of clients after they’ve bad experiences. Even if your website developer is your marketing consultant as well, you should always “own the code” of your sites, have access to modify and update elements.
 
How does New World Collaborative demonstrate value in the marketing and PR services?

By streamlining operations, clients receive cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively we determine the most effective strategies based on each client’s budget and goals, not big overhead.  Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.


New World Collaborative Co-Founders:  Elizabeth Blair / Webjunkees, Gabriel Marguglio / Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.

         

Three Local Not-For-Profits Compete for a Free Website  - Winner will be Announced at Lotus Boutique in Downtown Sarasota at One for One event on Saturday, April 17
 
[Sarasota , FL-March 28, 2010]  New World Collaborative, founded by three digital marketing professionals and their companies, is launching its One for One Website Initiative to build a free website for a not-for-profit for every corporate client website they develop.   This generous commitment to the community follows in the footsteps of the highly-publicized mission of Blake Mycoskie, founder of TOMS.
 
New World Collaborative (www.neWWWorld.com) has selected three not-for-profit organizations that provide basic human services which also are in need of a search engine friendly website that they can modify through content management and an integrated blog.  Each of the three organizations are featured on www.neWWWorld.com  where their supporters and the general public can cast their vote for the organization they wish to receive the website “make-over” and watch the competition as it heats up.  
The three organizations selected are Every Child, Inc. , Mothers Helping Mothers, and Second Chance Last Opportunity.  “We are honored that we can highlight three exceptional organizations that do so much for our community,” says New World Collaborative co-founder Gayle Williams of Vision PR & Marketing. “We’ll have one grand winner, but we hope that when we are done everyone will know of their good work and their support will be multiplied.”

 

               

On Saturday, April 17 from 10 am to 3 pm all three organizations will be highlighted at downtown Sarasota’s Lotus Boutique (1451 Main Street) where there will be TOMS Shoes for sale.   Visitors to the store have an opportunity to purchase a pair of TOMS shoes and give back to the community twofold.  By purchasing a pair of TOMS Shoes, each person will know a pair of new shoes has gone to a child in need.   They will also be given a Power Ticket (worth 5 votes) to cast in favor of their chosen not-for-profit.  At 3 pm votes will be tallied and the winning organization will be announced.
 
TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they're all about. The TOMS One for One business model transforms customers into benefactors, which allows TOMS to grow a truly sustainable business rather than depending on fundraising for support.
 
“TOMS Shoes is a real inspiration and we couldn’t wait to put this One for One Website program into place because in this new world of marketing, a highly functional, visible and results oriented website is as essential as a pair shoes,” says New World co-founder Gabriel Marguglio of Destiny Technologies.
 
As part of TOMS Shoes “Style Your Soul” project,  downtown screen printing shop, Clothesline and  local artists will be there decorating your shoes for an additional benefit and special treat for your tootsies. TOMS takes it one step further asking “How do you express your individuality?” Your own design  could end up as part of a real TOMS limited edition shoe and sold on TOMS.com if you submit it for their Style Your Soul contest promoted at www.TOMS.com.  TOMS and TeenVogue will select 10 finalists, and then it’s up to you to pick the winner. The contest will run through the submission deadline on April 30, 2010.
 
“This is an exciting collaborative effort working with Wendy Getchell of Lotus and TOMS Shoes to raise awareness of how we can all make a difference in the world with the choices we make every day,” says co-founder Elizabeth Blair of Webjunkees. “We hope everyone will come out and show their support.”
 
About New World Collaborative – Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of our clients and the community at large was the highest order of business.   Using the most current, most effective and most efficient strategies in this new digital world with streamlined operations, members of New World Collaborative offer clients the cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively, we determine the most effective strategies based on each client’s budget and goals, not big overhead.  Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.  www.NeWWWorld.com    

         

 

New World Collaborative Co-Founders:  Elizabeth Blair / Webjunkees, Gabriel Marguglio / Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.