Mark Baker from Shuhari Martial Arts explains how his new website is working better for him and keeps bringing new customers to his Karate Dojo. Learn More about Shuhari Martial Arts at www.shuharimartialarts.com
Shuhari's new website comes up in the first page of google with several related keywords in the necessary areas or interest. This not only brings more customers but also got the attention from ABC7 News and they contacted the dojo to do a story about Self Defense showcasing Mark Baker and Shuhari. Check the video bellow... ABC7 reporters searched "Self Defense Sarasota" on Google and Shuhari came up several times on the first page, check the results by clicking on this link.
[ August 20, 2010 — Sarasota, Fla. ] New World Collaborative, a group of digital marketing professionals, has opened a new office at 1266 First St., Suite 5, in downtown Sarasota. This office will serve as an umbrella location for both the New World Collaborative and the three founders’ individual companies. The New World Collaborative formed in 2009 to provide comprehensive web development and internet strategies including SEO and social media marketing alongside digital public relations for clients, leveraging combined skills and educating the community on how to build their businesses without wasting money. Meet the founders:
Elizabeth Blair is president of Webjunkees, Inc., a company combining marketing strategy with award-winning creative to provide clients with not only a website, but a tool to save valuable company time while growing their business. Gabriel Marguglio is CEO of Destiny Technologies, which was founded in 2002 and focuses on website design, content management solutions and internet marketing. Finally, Gayle Williams is president of Vision PR & Marketing, a firm specializing in bridging the gap between traditional and digital PR/marketing for a diverse array of clients.
These three web and marketing professionals joined forces to combine their strong individual talents and achieve greater results for their clients as a result of truly working collaboratively on integrated digital and physical marketing and branding campaigns. Some of New World’s success stories include Sunshine from Darkness, Sarasota Ballet and Bach Elder Law. They will also continue to offer open-to-the-public seminars on best practices for SEO, digital PR and social media marketing.
New World Collaborative made their first splash in April of 2010 with the launch of their One-for-One Website Initiative. Inspired by eco-friendly TOMS Shoes, who donate a pair of shoes to a child in need for each pair they sell, New World made a commitment to build a free website for a not-for-profit organization for every website developed for a corporate client. The most recent website was built for grassroots organization Second Chance Last Opportunity and went live in June. As New World Collaborative continues to grow, new One-for-One websites are in the works.
The New World Collaborative invites you to stop into their new home and meet the team. Stay tuned for news about a fall open house in the courtyard of the new office as the weather begins to cool. The New World Collaborative will look forward to officially welcoming you to their space!
New World Collaborative Sarasota, 1266 First St., Suite 5, or newWworld.com About New World Collaborative
Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of clients and the community at large is the highest order of business. Using the most current, most effective and most efficient strategies in this new digital world, New World Collaborative offer clients cost efficiency in a team of senior experts in marketing, PR, web development, SEO and social media. Collectively, New World determines the most effective strategies based on each client’s budget and goals, not big overhead. Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way. Learn more at http://www.neWWWorld.com New World Collaborative co-founders: Elizabeth Blair, Webjunkees Gabriel Marguglio, Destiny Technologies Gayle Williams, Vision PR & Marketing
Are you still operating your business the "old school" way?
Are you unsure of how to use social media to your advantage and profit?
Does your website need a facelift but you're afraid it'll cost an arm and a leg?
Well, its a NEW WORLD BABY!!
NEW WORLD COLLABORATIVE, that is!
Saturday, June 19th on WTMY 1280 AM radio, from 9-11 AM, the "Talking with Gloria" radio show will host the entire NEW WOLRD COLLABORATIVE team!
Not only will they address ways in which to improve your business but we'll be taking calls to answer YOUR specific questions, pertinent to your business needs.
AND........THEY ARE GIVING AWAY FREEBEES to the first 100 people.......who.........well.......... you'll just have to tune in Saturday to "Talking with Gloria" and find out what you can get for FREE!!
LIVE Online Streaming with Video at www.WTMY.com or tune to 1280 on your AM dial.
CALL 941-954-1280 to find out what you can get for FREE!
A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action”. While this feature was nice, it was really limiting. In addition to only appearing in a very limited way on the video, it only works on YouTube and not when you embed the video on other sites.
The good news is that now, Nonprofits that are part of the YT Nonprofit Program, will have the ability to create links to an EXTERNAL WEBSITE (not only youtube videos). All they’ll have to do, when creating an annotation, is click the “link” symbol and select “external link”. Then they’ll be able to link to external sites right from the annotation. Better still, these annotations should show up on embedded videos.
If you still aren’t sure what all of this means, it means that nonprofit YouTube videos can have buttons built into the videos that say DONATE NOW or SIGN THE PETITION and these buttons will work—they will link to any site you point them to. You can even go back to all your old videos that are on YouTube and make your logo into a clickable link, add annotations to donate with a link, and otherwise make your video into a center of engagement. This is now, by far, the most important reason to be in the YouTube Nonprofit Program.
People who watch videos on YouTube are very likely to do one thing when they are done…watch another video on YouTube. Not any more. With this new feature, YouTube can become a center for creating effective calls to action and engagement.
You can make your business come up locally on the first page of google or bing very easily using maps.
Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.
How to create a Google Map entry for your business?
You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).
How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).
On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.
For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.
Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.
As wireless devices become easier to use and data plans become less expensive, and with the explosion of the iphone and other smartphones, more and more people is starting to use their phones for web activities beyond finding directions and checking sports scores.That’s why you should keep mobile in mind when it comes to SEO.Google’s Mobile Web Search will give you an idea of how your site looks on a mobile device.If your site looks like it could use some mobile help, here’s a few SEO tips:
Use 100% valid XHTML 1.0 code: For phones and other handheld devices, the use of XHTML makes Web content more accessible. Don’t use Flash because your Web site users don’t have Flash installed on their phones.
Make sure to have at least one link pointing to each page: You want your mobile Web pages to be short and clean, but not at the expense of getting rid of links to your other pages. Your homepage should have a clear link to your native sitemap and your sitemap should include links to all other pages in order to help the mobile spiders index and rank your content.
Create & Submit Mobile Sitemaps for Google and Yahoo!: To further aid the mobile spiders with indexation, use Yahoo! and Google mobile Webmaster tools to upload an XML sitemap.
Actual snapshot of our website on an iphone
Follow SEO Best Practices: All other SEO best practices for the regular Web carry over to the mobile Web.
All our Joomla websites are 100% valid XHTML 1.0 and we have a lot of tools to make your website look great without having to use flash to do it.
SEO can help you come up on mobile devices too, for example if you are in google maps you will come up in google maps online. Contact us if you need any help with your website design or your Internet Marketing SEO strategy.
We believe there really is a new era emerging in the Web's evolution. So what's next? What will define Web 3.0?
One explanation is that:
Web 1.0: Mainstream media and retailers dominate, using traditional approaches to broadcasting and sales.
Web 2.0: Blogging, peer-to-peer sharing and Google empower the masses to communicate openly. The old guard struggles to remain relevant.
Web 3.0: Mainstreaming of social media creates a constant flow of information. Challenge for users and businesses alike is to harness the flood without drowning.
The best example of Web 3.0, or at least the transition between here and there, is Twitter. The site's simplicity, flexibility and explosive growth have created more content than anyone could possibly digest. Couple that with the constant activity on Facebook, YouTube, Flickr, blogs and Friendfeed, and it's easy to see why everyone feels so overloaded.
The mission now is to bring order to the chaos, to carve out your own tributaries from the river of information.
How's it being done, and what it does it say about where we're headed? Find out after the jump.
Here are a few trends that are distilling the conversation and, in the process, defining Web 3.0:
1. Aggregators
No one wants to manage accounts on 25 different social sites. This frustration has driven the creation of tools like iGoogle, FriendFeed and Netvibes — all aimed at streamlining your social Web into one space. But more importantly, it has led to the reinvention of Facebook as the ultimate social aggregator.
Recent redesigns of Facebook have turned it into a place where your photos, videos and blog posts can be easily (and automatically) funneled into one place. That's an approach that FriendFeed pioneered years ago, but there's a big difference: Your friends are actually using Facebook.
And now they can even comment on your shared items without leaving the social network. That's bad news for YouTube and other sites that need traffic to create ad revenue, but it's good news for users who don't want to scramble all over creation just to say "Cute video!"
2. Simple sharing
We've all been seeing those "Share this!" buttons for years now. If you're a marketer or PR person, you've probably plastered them all over your work in hopes of helping it "go viral." But the reality is that these links to sites like Digg or Reddit just haven't been that useful.
That's finally starting to change thanks to Web and smartphone tools that simplify the sharing process.
A few examples:
• TBuzz: If you find a site you want to share with your Twitter audience, just click the Tbuzz bookmark at the top of your browser. The tool automatically shortens the link using the popular bit.ly service and pops up a window showing you anyone else who has mentioned the same page on Twitter.
• Hootsuite's Ow.ly Social Bar: A bit more comprehensive than TBuzz, this tool shares sites but then also makes it easy for the viewer to share it again. So if you like the link I send you to, you can click a button at the top of the page and keep the share train rolling.
• Smub.it: Designed to make sharing easier on an iPhone, Smub actually works on just about any device with a Web browser. You simply add "smub.it/" in front of any URL, and it will pull up a page of simple buttons to share that site on Twitter, Facebook, Digg, etc.
3. Un-Sites
The design-heavy microsite has been under serious assault lately. Why? Because businesses and marketers are realizing that there's an infinite supply of content out there, being refreshed every day. Why go through all the trouble of creating 100% of your site's content yourself?
And here's another point: A few years ago, if you wanted video on your site, you had to write or find a code that would let you host the video. Big pain in the butt. Now Google is dumping millions of dollars into making YouTube the best, most advanced video service on the planet. Why would you still go it alone, when you can just embed YouTube on your own site for free?
For now, these kinds of projects are mostly just publicity stunts. But there's no denying that repurposed content from sites like Twitter and YouTube is going to become the norm with almost any site design in the near future.
On another angle we've heard that if Web 1.0 was characterized by connecting people to content, and Web 2.0 is connecting people to people, then Web 3.0 is certainly connecting objects to people and to eachother. The Internet of things. Tim O’Reilly has also been talking about this for a while.
Inanimate objects can be embedded with sensors and connected wirelessly to the Internet. This enables us mere human objects to effectively communicate with those formerly inanimate objects. The hope is that as we are able to collect data from these embedded objects and analyze it we’ll be able to make better, more informed decisions based on all the available information we have.
This requires, of course, better analytics to makes sense of it all. But coupled together (data+ analytics) it’s truly the next transformative era of computing.
So what's your take on the term "Web 3.0"? Is it a bold new era? Or just a reorganization of all the information we have today? I'd love to hear what trends you've noticed and where you think they're taking us.
# 1 - Drive Traffic: You can use Twitter to let know your followers you have a new blog entry on your website, or you have a new products line and always include a link to your website or the article you are relating to.
# 2 - Develop Brand Loyalty: One of the many ways of building BRAND LOYALTY is to release good, related and useful information to your own customers. # 3 - Improve your Exposure (Buzz): In Twitter you will be able to interact with thousands of potential customers.
# 4 - Networking using Twitter: This system allow you to interact with people and it could help you know you clientele or your potential customers a lot better.
# 5 - Real Time Research: Find out what people is doing, buying, searching, etc. You can decide what content people will enjoy the most by using the search function.
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