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DestinySoft Blog

All about SEO, Web Design and Internet Marketing!
Tags >> decision engine
Sep 04
2009

SEO TIPS: Add your business on Google and Bing Maps to come up locally on the search

Posted by Destiny Technologies in web design , web 2.0 , using online maps on your seo strategy , seo tips , SEO Best Practices , search online , search engines , Search Engine Optimization , search engine friendly website design , Organic Positioning , marketing strategies , local maps help seo , Internet marketing tips , internet marketing , how to put my business in google maps , how to put my business in bing maps , Google’s Mobile Web Search , google maps , good SEO practices , geo targeted SEO , geo targeted search engine optimization , geo targeted search , geo targeted results in google , geo targeted results in bing , decision engine , bing maps

You can make your business come up locally on the first page of google or bing very easily using maps.

Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.


How to create a Google Map entry for your business?

You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).


How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).

On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.

For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.
Aug 14
2009

Is Web 3.0 about taming the deluge of data or The Internet of things?

Posted by Destiny Technologies in youtube video used as a website , Web's evolution , web 3.0 , web 2.0 , web 1.0 , Viral Online marketing , videos , video conferencing services , Un-Sites , twitter , Traffic Analysis , Tim O’Reilly , the use of youtube videos as your website , The Internet of things , TBuzz , Social Media Optimization , Smub.it , SMO , Simple sharing , Share this , peer-to-peer sharing , Online Collaboration and telecommute , online collaboration , Modernista home page , marketing strategies , ip phones , internet marketing , Hootsuite's Ow.ly Social Bar , google wave , google docs , google , facebook , decision engine , connecting objects to people and to eachother , community websites , Collaborate and share documents online , business online strategy , BooneOakley.com , Blogging

We believe there really is a new era emerging in the Web's evolution. So what's next?  What will define Web 3.0?

One explanation is that:

Web 1.0: Mainstream media and retailers dominate, using traditional approaches to broadcasting and sales.

Web 2.0: Blogging, peer-to-peer sharing and Google empower the masses to communicate openly. The old guard struggles to remain relevant.

Web 3.0: Mainstreaming of social media creates a constant flow of information. Challenge for users and businesses alike is to harness the flood without drowning.

The best example of Web 3.0, or at least the transition between here and there, is Twitter. The site's simplicity, flexibility and explosive growth have created more content than anyone could possibly digest. Couple that with the constant activity on Facebook, YouTube, Flickr, blogs and Friendfeed, and it's easy to see why everyone feels so overloaded.

The mission now is to bring order to the chaos, to carve out your own tributaries from the river of information.

How's it being done, and what it does it say about where we're headed? Find out after the jump.


Here are a few trends that are distilling the conversation and, in the process, defining Web 3.0:

1. Aggregators

 No one wants to manage accounts on 25 different social sites. This frustration has driven the creation of tools like iGoogle, FriendFeed and Netvibes — all aimed at streamlining your social Web into one space. But more importantly, it has led to the reinvention of Facebook as the ultimate social aggregator.

Recent redesigns of Facebook have turned it into a place where your photos, videos and blog posts can be easily (and automatically) funneled into one place. That's an approach that FriendFeed pioneered years ago, but there's a big difference: Your friends are actually using Facebook.

And now they can even comment on your shared items without leaving the social network. That's bad news for YouTube and other sites that need traffic to create ad revenue, but it's good news for users who don't want to scramble all over creation just to say "Cute video!"

2. Simple sharing

 We've all been seeing those "Share this!" buttons for years now. If you're a marketer or PR person, you've probably plastered them all over your work in hopes of helping it "go viral." But the reality is that these links to sites like Digg or Reddit just haven't been that useful.

That's finally starting to change thanks to Web and smartphone tools that simplify the sharing process.

A few examples:

TBuzz: If you find a site you want to share with your Twitter audience, just click the Tbuzz bookmark at the top of your browser. The tool automatically shortens the link using the popular bit.ly service and pops up a window showing you anyone else who has mentioned the same page on Twitter. 

 • Hootsuite's Ow.ly Social Bar: A bit more comprehensive than TBuzz, this tool shares sites but then also makes it easy for the viewer to share it again. So if you like the link I send you to, you can click a button at the top of the page and keep the share train rolling.

Smub.it: Designed to make sharing easier on an iPhone, Smub actually works on just about any device with a Web browser. You simply add "smub.it/" in front of any URL, and it will pull up a page of simple buttons to share that site on Twitter, Facebook, Digg, etc.

3. Un-Sites

The design-heavy microsite has been under serious assault lately. Why? Because businesses and marketers are realizing that there's an infinite supply of content out there, being refreshed every day. Why go through all the trouble of creating 100% of your site's content yourself?

And here's another point: A few years ago, if you wanted video on your site, you had to write or find a code that would let you host the video. Big pain in the butt. Now Google is dumping millions of dollars into making YouTube the best, most advanced video service on the planet. Why would you still go it alone, when you can just embed YouTube on your own site for free?

Right now, this concept is being pushed to its limits by ad agencies and others who want to get buzz by showing how minimalist their Web design can be. The most notable examples are Modernista's pop-up home page, the similar Skittles project by Agency.com, and most recently BooneOakley's bizarre conversion of its agency site into a YouTube video. (watch bellow)

 

For now, these kinds of projects are mostly just publicity stunts. But there's no denying that repurposed content from sites like Twitter and YouTube is going to become the norm with almost any site design in the near future.

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On another angle we've heard that if Web 1.0 was characterized by connecting people to content, and Web 2.0 is connecting people to people, then Web 3.0 is certainly connecting objects to people and to eachother. The Internet of things. Tim O’Reilly has also been talking about this for a while.

Inanimate objects can be embedded with sensors and connected wirelessly to the Internet. This enables us mere human objects to effectively communicate with those formerly inanimate objects. The hope is that as we are able to collect data from these embedded objects and analyze it we’ll be able to make better, more informed decisions based on all the available information we have.

This requires, of course, better analytics to makes sense of it all. But coupled together (data+ analytics) it’s truly the next transformative era of computing. 

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So what's your take on the term "Web 3.0"? Is it a bold new era? Or just a reorganization of all the information we have today? I'd love to hear what trends you've noticed and where you think they're taking us.

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Original Blog Posts: thesocialpath.com  and  asmarterplanet.com

Jul 10
2009

The next Google ? - Bing is here and we are ready...

Posted by Destiny Technologies in seo , search online , search engines , Search Engine Optimization , Organic Positioning , microsoft , google wave , decision engine , bing

Microsoft, home of the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine (they actually call it : Decision Engine). So far, they've earmarked $100 million just for the marketing.

Bing, of course, stands for But It's Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.

Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?

With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.


Comment:
We predict Bing will take some market share so we need to be prepared for that and we are working on it. Bing is a new search engine and your OLD SEO campaign may not work for it. Our engineers are constantly evolving and working with new technologies and Bing is one of them now. If you need SEO that works today and will work tomorrow, contact us!
If you really want to know what the NEXT GOOGLE is ready this Blog entry about WAVE, the new product coming from Google.

Original Blog entry: sethgodin