Check this great video about ROI (Return On Investment) on Social Media Marketing (SEO + SMO)
Some highlights from the video:
300,000+ business have a presence on facebook
Participants in online communities usually spend more $ online.
70% of companies plan to increase investment in social media by an average of 40% in 2010.
Social media = Low Cost Marketing + Getting Traction
Only 18% of traditional TV campaigns generate a positive ROI
What do you think about social media? Share your story and if you need more information on how social media can help your business grow please call us at 1(866) 388-2697, or click here to contact us.
Twitter Search is a great tool because it can give you real-time feedback about what's going on. That is, if you know the smart way to use it. Both TweetDeck & Seesmic allows you to open special search panels, allowing you to “follow” a search term, instead of a person. Here's a video about Twitter search and some smart ways to use it bellow.
Here you have some good ways to keep on top of things.
1 - Get up to speed with all the latest news about a specific thing:
let say you want to get all the new links about "internet marketing", not including the many re-tweets that people make use this term: “internet marketing” -rt filter:links
2 - Find all the people who are not talking about you directly:
If I want to find all the people who mention your name, but aren’t replying to you use this term: qualityseoweb -to:qualityseoweb -from:qualityseoweb -@qualityseoweb
3 - Get all reactions across multiple twitter accounts:
Lets say you have 5 twitter profiles and you would like to see everything in one place. to:qualityseoweb OR to:qualityseoweb2 OR to:qualityseoweb3 OR to:qualityseoweb4 OR to:qualityseoweb4
4: Follow what people say about your competitors:
If you want to follow not only what your competitors are saying, but also how people respond to them, try this: from:competitor OR to:competitor
5 - Only follow links from certain people:
Let’s say that you only want to see the links that I share, then you simply search from, try this:
from:qualityseoweb filter:links
6 - Only get the new info about a topic:
if you want to search for anything about ‘apple’ but without the re-tweeted stuff
“apple” -rt -via
7 - Find all shared pictures about a specific topic:
It can be interesting to see only the pictures that people post about a certain topic or event. Try this:
“le mans” twitpic OR yfrog OR post.ly OR twitgoo OR pikchur filter:links
Have you figured out any other ways to use Twitter Search that you’d like to share?
How about trying these above and letting us know what you think, in the comments?