Having a Blog inside your website and blogging often, will help you with your online positioning.

How is this possible?

• If your Blog is inside your website (in the same domain and structure of your site), every time you create a blog entry, a new page is created for the site (a new potential indexed page by google).
• On the other hand if you keep your website updated google will come back more often to you for new information.
• Let say now that you also assigned tags to that blog entry, now every one of the old tags you assigned (which was a page by itself) is going to be updated and also all the new tags you created for this specific blog entry will be created as another new page.

So as you can see, a simple blog entry could make your website grow exponentially and keep your pages updated, both things google and the other search engines love.

Blog every day if you can!!! and remember to asign tags... Also remember, an external blog (not inside your domain) will only generate inbound links from the outside (which is fine and you also need) but those keywords, tags, copy, etc will not be taken as content inside your site.

Lets get Blogging...