Tell us about trends in your industry...

Many are challenged whether social media is a business booster or a waste of time.  Bottom line: expanding the conversation with key audiences and prospects raises your credibility and profile if done in a responsible manner.  Creative campaigns and sales messages can be effective, but real relationships are the goal of social media involvement. Whomever one works with it’s important that the process and message be cleverly defined and parameters set for managing it.
 
What feedback are you getting from clients about their advertising, marketing, and PR and their expectations?

The best foundation for marketing and PR is a website that supports and drives all efforts. We see a disturbing number of clients after they’ve bad experiences. Even if your website developer is your marketing consultant as well, you should always “own the code” of your sites, have access to modify and update elements.
 
How does New World Collaborative demonstrate value in the marketing and PR services?

By streamlining operations, clients receive cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively we determine the most effective strategies based on each client’s budget and goals, not big overhead.  Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.


New World Collaborative Co-Founders:  Elizabeth Blair / Webjunkees, Gabriel Marguglio / Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.