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		<title>Blog entries tagged B2B marketing trends</title>
		<description>Blog entries tagged B2B marketing trends</description>
		<link>http://www.destiny-soft.com</link>
		<lastBuildDate>Sat, 04 Feb 2012 16:46:14 +0100</lastBuildDate>
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			<title>Business to Business Social Media Marketing: Branding or Lead Generation?</title>
			<link>http://www.destiny-soft.com/business-to-business-social-media-marketing-branding-or-lead-generation</link>
			<description>&lt;img height=&quot;115&quot; width=&quot;340&quot; align=&quot;left&quot; src=&quot;http://www.destiny-soft.com/images/stories/face.jpg&quot; alt=&quot;&quot; /&gt;Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? I believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI.&lt;br /&gt;&lt;br/&gt;&lt;br /&gt;&lt;br/&gt;&lt;br /&gt;&lt;br/&gt;I’ll begin with a short history of...</description>
			<author>Destiny Technologies</author>
			<pubDate>Sat, 30 Jan 2010 06:00:00 +0100</pubDate>
		<category>twitter</category>
 <category>The Age of Social Media</category>
 <category>social networks</category>
 <category>social media marketing</category>
 <category>social media marketing</category>
 <category>SMO</category>
 <category>seo</category>
 <category>online Branding</category>
 <category>Linkedin</category>
 <category>Lead Generation</category>
 <category>facebook</category>
 <category>Evolving Marketing Trends</category>
 <category>Business to Business Social Media Marketing</category>
 <category>B2B Social Media Marketing</category>
 <category>B2B marketing trends</category>
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