Google has launched a new keyword tool called Sktool (Search-based Keyword Tool).

Google’s new Search Based Keyword Tool (SKTOOL) allows search marketers to generate keyword ideas based on the content of their Web site and back-end data.  The tool maps similar queries to each other and also maps back to the keywords you’re currently bidding on in your AdWords account.

The tool has a number of applications.  The main application is to expand your keyword list in an organized and thematic way.  However, many of the keywords suggested by the tool should not be bid on by search advertisers; in fact, an advertiser would waste a lot of money if all the suggested keywords were added to a program.  The tool should be used to consider suggestions and pick ones that are relevant to your site.

 

The tool also shows the amount of competition on a given keyword, a suggested bid for that keyword, the average monthly searches for that keyword and the best page of your Web site to land that searcher.

This tool will actually help us in creating a better, more relevant, keyword list for your SEO campaign. We will be able to find the keywords that people are searching for a specific market and apply it to your search engine optimization and social media optimization.
Even thought this tool is in its BETA phase, we think it has a lot of potential.

link: Sktool - Search-based Keyword Tool