Newsflash:
- [ August 20, 2010 — Sarasota, Fl...
- The Downtown Sarasota Alliance and New ...
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- Are you still operating your business th...
- Joomla If you need: A blog, home-page, v...
- Tech Stars Bright new lights in the regi...
- First let me say, I am not a Web develop...
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Latest Blog Entries
- Destiny Technologies and New World Collaborative set up shop at new downtown office
- Digital marketing seminar for Downtown Sarasota Alliance members featuring speakers from New World Collaborative
- Paperless Promotion Workshop - The New Green: Using the internet to full advantage
- Tune in tomorrow, Saturday June 19th at 9am on WTMY 1280 AM radio
- The Juice Behind Your Website - Drupal vs. Joomla
- Destiny Technologies featured on Biz 941
- Looking for a Web developer? Core competencies
- 6 Do's and Don'ts for Your Company's Twitter Account
- Newwworld's One for One launch event featured on a great video from Hub Sarasota
- What a GREAT day for New World Collaborative and the Community!
- New World Collaborative featured on Biz941 (April 2010)
- New World Collaborative Follows TOMS Shoes with a One for One Website Initiative
- What's Google Buzz and What it Means for Local Businesses
- One for One Initiative Launch: April 17 at Lotus
- What's going on at GOOGLE ISLAND, Sarasota FL?
- Sarasota Farmers Market temporarily renamed Sarasota Google Market
- Did you know? Shift on Advertising and Media
- Broadcasting a Live Video Feed at the Sarasota Farmers Market Website
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As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Click here to SEE RESULTS from some of our customers:700% traffic growth in less than 10 months of campaign / positioning in highly competitive area of Washington DC Metro Area.First position in most related terms / 80 % traffic from search engines in less than 2 months. SEARCH ENGINE OPTIMIZATION (SEO)
SOCIAL MEDIA OPTIMIZATION (SMO)
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines. Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. Destiny Tech can help you with your INTERNET MARKETING CAMPAIGN. |
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