Internet Marketing (SEO + SMO)
Our Internet Marketing plan puts a whole team of Search Engine Optimizations (SEO) experts to work for each client’s website. We have people working on your statistics, social media optimization throughout out all the social networking sites and other people working on improving each website to make it more SEO friendly and keep up with the new technologies available. We not only work on client websites but we will create the social accounts, populate them, keep them active and updated while creating connections in the better ranked social media networks, blog catalogs, directories, news feeds, etc. All the content generated will be uploaded all over the internet. Clients get weekly reports on SEO task activity and site traffic. In addition, we will provide more statistics on page rank, grade on several website grading systems, Google bot traffic in each website and much more in a more extensive monthly report. A special report provides keyword analysis showing what keywords are bringing results in the first page of Google, and an analysis of campaign activities that make those keywords increase in ranking.
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As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Click here to SEE RESULTS from some of our customers:
700% traffic growth in less than 10 months of campaign / positioning in highly competitive area of Washington DC Metro Area.
First position in most related terms / 80 % traffic from search engines in less than 2 months.
SEARCH ENGINE OPTIMIZATION (SEO)
- Article submission, Blog posts or contextual linking.
- Code cleaning and text to code ratio analysis.
- Keyword research and key phrase discovery service.
- Carefully done directory submissions.
- RSS Feeds configuration + XML feed submission of your feed.
- Blog installation and configuration into your website. (inside your domain)
- Search engine submissions to Yahoo, Google, MSN and 150 others.
- Ror, Urllist and Robots files implementation
- .htaccess re-configuration
- Images optimization.
- index.php, index.html file optimization (home page files)
- Url Rewrite (short names creation)
- Feedback tools implementation (to let you know how your website is doing and how you can improve it)
- Heat analysis of your website to let you know what are your high traffic areas.
- Publication of your website into Webmasters Services.
- Google bot activity analysis.
SOCIAL MEDIA OPTIMIZATION (SMO)
- Social networks profile creation.
- Social bookmarks and marketing.
- RSS and Blog linking to your social networks,
- Share feature (to allow people share content from your website on the Social networks)
- Blog promotion (Some examples: Mybloglog, Technorati, Bitácoras, Blog catalog)
- Social media promotion (Some examples: Facebook, MySpace, Spaces Live, Orkut, Netlog, Ning, Tumblr, Twitter, 11870 and many more)
- Multimedia promotion (Some examples: Flickr pictures, Youtube, Picasa, Carbonmade, and many more)
- Feeds promotion (Twitterfeed, Frienfeed, Storytlr, Google Reader, Google Profile, and many more)
Once implemented, all of these tasks work together to push your site toward the top of any search engine results page.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Destiny Tech can help you with your INTERNET MARKETING CAMPAIGN.
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