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1 - USE THE SOCIAL NETWORKS:
The best way to make these profiles work for you is by actually using them to communicate with your customers, colleagues and other professionals. If you can don't have much time at least use ONE of the many social networks like FACEBOOK or TWITTER, to start communicating and you will see improvement into the web presence of that specific profile and so forth an increase in links from it to your website which will translate in a better SEO campaign and increase in your ranking online.
We recommend taking one of them to start, it could be facebook for example...
Start by writing a different blog entry there or putting part of a blog entry and say "read more here" with a link to your website... You can also publish more pictures (very easily) and having them link to your website.
This will make your social network profile grow even more and also have real communication, since people will start sending you messages about those entries and you may be able to help someone with a problem and even get a customer using this new way of communication.
2 - INVITE MORE PEOPLE:
The other way you can make those social network profiles grow is by actually inviting as many people as you know to join them... the more friends and followers you have the better that social profile will work for you.
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I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.